The Forest
The metamorphosis taking place in individual and collective values and behaviours will have a profound impact on the world of design, consumption, communication, services and retail. It will be necessary to learn the lessons that the Corona Virus has taught us and that Edgar Morin presents in “Let's change direction. The 15 lessons of the coronavirus" demonstrating how much the human condition has returned to the centre of strategic reflections.With the series of seminars "Hopes and New Alliances" we will work on the four principles-hopes in the evolution of the new paradigms: the principle of the improbable and uncertainty, the principle of regeneration, the principle of salvation (inspired by Hölderlin who wrote: “Where danger grows, what saves also grows”), the principle of utopia for a better world.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
5.50 t* of CO₂
