The metamorphosis taking place in individual and collective values and behaviours will have a profound impact on the world of design, consumption, communication, services and retail. It will be necessary to learn the lessons that the Corona Virus has taught us and that Edgar Morin presents in “Let's change direction. The 15 lessons of the coronavirus" demonstrating how much the human condition has returned to the centre of strategic reflections.With the series of seminars "Hopes and New Alliances" we will work on the four principles-hopes in the evolution of the new paradigms: the principle of the improbable and uncertainty, the principle of regeneration, the principle of salvation (inspired by Hölderlin who wrote: “Where danger grows, what saves also grows”), the principle of utopia for a better world.