The Forest
The first “Made in Italy” forest is born.A tree is planted in the three regions of: Basilicata, Puglia, and Tuscany for every 10,000 views of the BeIT video campaign (created by the Ministry of Foreign Affairs and International Cooperation and ITA as part of a large communication project in support of Italian excellence). The planting of trees involves the grafting of native species, which enriches the biodiversity of the various regions. The goal is to plant 650 trees. If you want to contribute to the growth of the first “Made in Italy” forest, watch the BeIT video and share it with your friends.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
112.50 t* of CO₂
