In November 2012 Florence Convention Bureau organized a familiarization trip dedicated to 21 French buyers: a four days programme to promote Florence as an excellent destination for any kind of events. The respect of the “environment” represents the most important parameter to make the city competitive in a long-term perspective. Florence is naturally inclined to be a green destination thanks to a centrally located congress centre and a myriad of hotels, historic buildings and interesting venues in the heart of the city everything is walking distance!