In the development of our products, we imagine the future in an eco-sustainable way. SEED the FUTURE is our answer for tomorrow’s generations.Being an industry leader in Europe does not only mean having the highest market shares. For us it also means being more attentive to the collective well-being, carriers and diffusers of positive values, a virtuous example for all companies that regard us as a benchmark. We are rewriting our way of doing business, looking at business as a positive force that is able to create a virtuous impact on people and the environment.Our commitment to tackling climate change is serious and measurable, just like our Treedom forest. Every action and promise generate projects and a strong engagement by all parties involved. Corporate social responsibility is becoming increasingly central in our corporate philosophy: we have integrated social, environmental and ethical aspects and the needs of our partners and consumers in all our activities. With the creation of this Forest, we are committed to raising awareness among our stakeholders and to creating a culture of responsibility both inside and outside the Company.