Kiehl's attention to personal care is also reflected in the social commitment of the brand, with initiatives aimed at improving the quality of life of the communities with which it interacts and the environment from which it draws its resources, with the idea that for "better citizens", "better brands" and "better communities" are needed. This year Kiehl's, historically committed to raising awareness and protecting the planet, decides to marry the cause of Treedom and offer a concrete contribution to the reforestation of ecosystems, for a more sustainable and green future. At the center of these activities will be the Kiehl's forest consisting of 380 avocado trees, a species very dear to the brand and a key ingredient of some of the brand's best sellers.