The Forest
We will plant a We Are Female Athletes Forest to show the growth of female sports through the sturdy roots of female empowerment.“Sowing” a positive and conscious message, we will demonstrate how cultural change is born, grows and lasts through time. The forest represents women in the world of sport, and underlines social and environmental concerns.The forest will be planted together with our global roster of athletes. Like us, they understand the challenges facing the environment and the issue of corporate social responsibility.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
27.31 t* of CO₂
