Every action counts! Reflecting our shared commitment to the environment, for every new trade show contact we make starting with IFAT 2024, we will plant a tree. Our goal: 500 trees in less than a year!Together with our partner Treedom and with you, we want to make sure to plant the right trees in the right place and for the right purpose. Be it a Lemon Tree in Tanzania, a Cacao Tree in Camerun, a White Mangrovia in Kenya, a Tefrosia Tree in Madagascar or a Coffee Tree in Ecuador, every tree planted makes a meaningful impact.The agroforestry practice favours the sustainable use of resources and land.  The tree species planted are native or respect the biodiversity of the different territories. The trees and their fruits belong to the farmers, allowing them to diversify and supplement their income.  Finally, all trees absorb CO2 in the course of their growth, naturally generating a benefit for the entire planet.Join us in our mission to create change, one tree at a time!