BUY A SWATCH AT EXPO MILANO 2015 AND HELP MAKE AFRICA GREENER - Swatch at Expo Milano 2015 will launch its green project in collaboration with Treedom: a project that involves the planting of 5100 fruit trees in Kenya to celebrate and give importance to the theme of the Universal Exhibition "Feed the Planet: Energy for Life". From May 1st, the first 5100 visitors which will buy a Swatch at the point Swatch EXPerience, will receive one of the fruit trees in the campaign as a gift, and will be able to watch it grow online by entering a personal code printed on a special card. Every tree will be photographed and geo-localised using Treedom’s exclusive system. With this green project, Swatch pursues the twin goals of generating benefits for the environment and supporting the farmers who will be planting trees in Kenya. Swatch will be in Expo Milano 2015 to cross Decumano, Road 13 North (G14, number 53),with the innovative, original Pop-Up Store, EXPerience: a game associated with the brand’s playful character and will be a fun attraction for children of all ages. Here visitors will be able to buy watches of the two collections created specifically for Expo Milano 2015. Received a tree as a gift? Keep the tree-code at hand and click here to receive it.