The Solidea Forest adds an important element to the “Solidea Green Attitude” project, where Calzificio Pinelli aims at encouraging good and environmentally friendly attitudes so that they become well-established habits practiced by everyone.It arises in Kenya, which anthropologists consider to be “the cradle of civilization” and which today is a melting pot of peoples, landscapes, animal and vegetal species.  The goal is to help the environment and provide new opportunities for local communities involved.Clearly, this is not a new initiative, but it is the first time that such a wide-ranging project is undertaken by a SME.1400 trees to start with and a long-term engagement to make sure they grow with constancy, protecting biodiversity and reducing CO2, with the related benefits for the entire planet.  Fruit trees, in particular, will be tended by small cooperatives of farmers and will help provide food, training, jobs and earnings in the local area. A participatory approach that will involve over 5,000 farmers, including women´s groups to support their emancipation and independence.