The Forest
Rainbow Future, first shoe for Salvatore Ferragamo, inspired by the principles of sustainability. The model transpires from the legendary Rainbow sandal – one of the symbols of Salvatore Ferragamo, made in suede in 1938 for actress Judy Garland – and celebrates the bond between the tradition of Made in Italy and the brand's commitment to sustainable development. Presented in a limited edition of 100 pairs in the prestigious Ferragamo's Creations collection, Rainbow Future is a hand-finished platform in veritable wood, crafted in organic crocheted cotton (certified in accordance with the strict environmental and social GOTS - Global Organic Textile Standard criteria), with lining in leather finished with no carbon dioxide emission or water consumption (Layertech technology). Rainbow Future has obtained the ISO 14067 certification, whereby it is now possible to calculate the emissions due to its making and compensate them through reforestation programmes, making it a “carbon neutral” shoe. To this end, Salvatore Ferragamo will be supported by Treedom, who will plant 100 orange trees in the countryside on the outskirts of Catania (Sicily), within the sustainable production of high quality products through environment-friendly processes. A code written on the accompanying certificate will inseparably link each tree to a pair of Rainbow Future – a precious symbolic gift from Salvatore Ferragamo to the clients who by the shoe, who will be able to follow its life and development at www.treedom.net
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
5.00 t* of CO₂
