The Forest
In celebration of Earth Day 2021, PURELEI did a very special campaign: For a limited time, 5% of the net proceeds from the newly launched Forever Collection were collected and invested in a PURELEI forest. It is not only a way to reduce the company’s carbon footprint, but also a strong sign of corporate climate change.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
100.33 t* of CO₂
