The Forest
“Forest lung" is born from a Pfizer initiative created for the Lung Cancer Awareness Month.Company’s employees have been called to express with their words the meaning of white and green colors, which identify the awareness month and the spirit of this initiative, respectively. These words have been then transformed into trees. “Forest lung” thus becomes the concrete symbol of Pfizer's commitment in the fight against lung cancer and its contribution for a healthier environment.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
116.75 t* of CO₂
