The Forest
Born in 1908 in Argentina into a family dealing in such precious stones, he conceived a passion for cultured pearls and won recognition as a leading expert in the field.From the early 1950s, colourful stones kindled his creativity when the Nepalese king and queen commissioned from him jewellery to match the court saris.Drawing inspiration from vivid, shimmering silks, he mirrored their hues with an almost infinite palette of sapphires or diamonds.This passion was joined by a quest for the sunlight that illuminated his childhood in Argentina. Both influences shaped his work, the latter forming a leitmotif, almost becoming his muse.Fred Samuel’s natural aesthetic sensitivity, together with his radical view of jewellery as part of everyday life enabled him to build a brand as timeless as it is distinctive.Today, Maison FRED honours its founder’s unquestioning love of sunlight and colour with its sun-infused creations, demonstrating its mastery of personalisation and the sheer versatility. True to its origins and its founder Fred Samuel, Maison FRED is a committed house.Concerned with its ecological footprint, the brand is proud to partner with Treedom.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
55.75 t* of CO₂
