Life is the Labomar forest which we are dedicating to… life: that which has just come into the world, that which is already on a journey for the common good, that which stands up for the communities, territories and environments that surround us, that which strives to make the world a better place. Forests are our birthplace, where we took our first steps and without which we couldn’t exist. They are vital to our survival, extraordinary containers and spreaders of biodiversity that we want to help increase. With Life, we want to give fresh oxygen to our planet and provide practical help to all the farmers who live in the areas that each year we will choose for reforestation, enabling them to diversify and supplement their income. Taking care of people’s wellness by implementing an ethical and sustainable path of continuous improvement is the key aim of our Be Circular programme, accompanied by the desire to help make the world a better place. Hence our commitment to this new initiative, because it nourishes our values, our sense of responsibility and the awareness needed to create a long-term impact.