The Forest
The Finecast Forest shows the immediacy and importance of embedding sustainability within the business. The Finecast Mission Zero Working Group is built to accelerate WPP sustainability policies agency green initiatives. Through this, we vouch to support our clients in becoming change agents for a zero carbon future and therefore making sustainability the heart of all client strategies. Overall we are working towards achieving minimising the impact of our business operations on the planet.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
18.00 t* of CO₂
