«Nowadays, a not Eco-friendly company is fated to die. We cannot afford any longer to care about the ecology of the planet and humanity». [Livio Sgarbi, President and Founding Partner of Ekis The Coaching Company] Helping the new generations to build a better future is one of the primary objectives of our company. Every day we realize that in order for this to happen we must safeguard the environment in which we live. Every year we run the Beautiful Day's event , which has become the most attended Coaching event in Italy. Thanks to this we financially support non-profit organizations that work to help children around the world. On the occasion of the 2020 edition, we decided to take an even more visible step for our Planet, by starting Ekis Forest with 400 trees that greatly reduce the environmental impact of the event. The theme of the Beautiful Day 2020 was Mission IsPossible, the ability to carry out ideas, projects and situations initially considered impossible. If there is a Mission deemed IMPossible that we are all called to make ISpossible, it is precisely preserving our Planet environment.