The Forest
Planting a tree is a metaphor for life: the tree grows, roots in the ground, brings the foliage to the sky, changes shape and color during the seasons. Planting a tree is a symbolic and concrete action at the same time because it represents life that is renewed and that makes the world a more beautiful and livable place. Even a small tree can absorb CO2 and produce a significant amount of daily oxygen for life around the planet. A tree to grow must not only be planted, but also cared for and protected. Just like we do when we care about who we love.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
67.30 t* of CO₂
