AROMASE's mission is originated from the intention of protecting the health of mountains and forests (the scalp of earth). We believe that healthy hair grows from a healthy scalp, and all scalp problems can be solved by the fundamental care of scalp. Hence, AROMASE implemented purification actions for our earth by maintaining the forest and planting trees to reduce carbon emission. We promise to take care of the scalp of the earth, and conveying goodwill and extend the core value of regeneration, health, and sustainability from the care of people to the care of the earth. 艾瑪絲對於養護山林的使命源自於「守護頭皮健康的初心」我們相信健康的髮絲來自健康的頭皮，所有的頭皮問題，關鍵來自於對頭皮的根本照顧，因此艾瑪絲將山野林地視為地球的頭皮，森林就是地球的髮絲，從守護頭皮健康開始，落實淨化行動，養護山林種樹固碳、淨化地球環境，承諾照顧小樹健康長大，傳遞每一分善意永續。