The Forest
Pagani Anniversary was born in 2021 to celebrate the 43 years of our company, founded by Ermanno Pagani in 1978.Each of the 43 trees making up the original nucleus of the forest bears the name of a past year and recalls an event or significant milestone reached by the company. In future, a new tree will be planted in the forest every year, representing continuity with a history of which we are proud, but also our constant striving towards innovation, nurtured with investments in research and development and collaboration with Universities and Research Centres.We have always had our eyes on the future, and we believe that today this can only translate into the fight against deforestation and climate change. In addition to being a gift to ourselves to celebrate our birthday after a difficult year like 2020, this forest is also, and above all, a commitment we make to our customers, to thank them for the trust they have continued to place in us even during the pandemic.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
6.41 t* of CO₂
