The Forest
At Lotrèk, we are digital by vocation. We believe that technology and the efficiency of automation can improve people’s lives. As a Digital Revolutionary Agency, we have always questioned the impact our actions and projects have on people, society and the environment. We are aware that every website, e-commerce, video, app or social media content we produce on a daily basis has an environmental impact. For example, our website lotrek.it produces an average of 4.09 grams of CO2 per page viewed. In one year, with an average of 10,000 visits per month, lotrek.it produces 490.61 kg of CO2. The equivalent of 3.27 sumo wrestlers or 66,479 cups of tea.For this reason, on the occasion of the launch of our new website, and to make a concrete contribution to the reforestation of the planet and reduction of CO2 emissions, we are purchasing the first 200 trees of our Lotrek Forest with Treedom. Because it was important for us to involve all our customers and over 50 Agency Partners in this initiative, each one of them will each receive a tree from the Lotrèk Forest. Together, we can make our forest thrive and grow.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
11.00 t* of CO₂
