The Forest
Welcome to Generali GC&C’s forest!
In line with our Group’s ambition, Sustainability is the originator of our strategy and we aim to have it at the core of our business. This project fits in the wider framework of acting for the common good to build a more resilient
and just society: developing the GC&C forest we will support local farmers and their communities. Moreover, it is also a tangible and engaging way to increase culture and awareness on sustainability. And only by strengthening our collective knowledge will
we be able to increasingly understand a topic so varied and of paramount importance nowadays.
At Generali we believe sustainability is a necessary strategic way to approach business and not just a nice-to-have. It all stems from our purpose, to “enable people to shape a safer and more sustainable future by caring for their lives and dreams”. Being the originator of the new strategy means for Sustainability to be a game changer, shaping the way all the decisions are taken leading Generali to be a transformative, generative and impact driven company, able to create shared-value. As an insurer we can tackle the megatrends of our times, protecting people, their health, our planet and future generations. It is about creating long-lasting value shared among a wide array of stakeholders: not only shareholders, investors and clients, but also employees, suppliers, the environment, local communities, and society as a whole.Join us in this journey and be part of our forest!
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
281.45 t* of CO₂