The Forest
Thinking about a sustainable future was one of the core values of our new B1card project.Thanks to new available technologies, we revolutionised the concept of the traditional business card. Indeed, B1card allows you to share your data digitally, avoiding the needless printing of several paper cards every year. Thanks to our partnership with Treedom, we will convert the impact of saved raw materials into the creation of the “Pininfarina Segno Forest”, a real place where every single tree planted can be photographed and geolocated from the earliest stages of planting. This green initiative will be shared with our customers through a QR code and on Pininfarina Segno’s official social channels.
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
77.75 t* of CO₂
