The Forest
"2640", Francesca Michielin's new album, produces oxygen! In fact, the streaming of the album converts into real trees planted by Francesca. Consequently "2640" will become a forest, located in Kenya, and every 200,000 streams it will added a tree. On the day of the album release, 50 trees were planted donated by Francesca together with Treedom. In this way, thanks to everyone's participation, we can say that the planet breathes music!
Impact
The trees we plant have big ambitions: to bring benefits not only to the environment, but also to the people who live in it. That's why we work with NGOs and local communities to select the right tree for the right place and the right purpose. That’s why we think about the medium and long term, because we’re not content with simply planting trees: we want to see them grow.
The trees in the forest will absorb:
154.05 t* of CO₂
